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Scottish And Newcastle Impact Profit Prgramme 2009 : Brand Support
Scottish And Newcastle Amstel Scottish And Newcastle AMSTEL HAS HAD A GREAT YEAR!
  • Amstel has all the great taste of a continental beer with 4.1% ABV
  • Amstel has more than doubled its distribution in a year and is growing +79% in volume year-on-year*
  • Amstel rate of sale in 08 was 54% higher than Becks Vier*
  • Amstel commands an average of 40p/pint premium vs leading standard lagers and +16p/p premium vs Becks Vier*
Scottish & Newcastle Who Is The Kronenbourg 1664 Drinker
  • Amstel appeals to a broad number of people. Is mostly popular among guys aged 25-35
  • Relaxed and open guys that are looking for a good quality beer
  • Perfect for medium and low energy occasions to share with friends

*CGA, MAT Sept 08

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