Designed to give delegates a systematic approach to developing a business in the licensed trade.

• By using a benchmarking tool, it enables decisions to be taken about the business, which consider customer preferences, competitor strengths and weaknesses
• It enables a total picture and priorities for the business to be built up
• Each benchmark provides a checklist of areas to consider
• It also lists further sources of information, which can be referred to for support or guidance
• To increase the rate of sale of your best-selling products through effective merchandising, thereby increasing profit
• The course covers:
  • The Changing Marketplace:
    UK population
    Market Research
    Competition
  • Ladder of Success:
    Environment
    Service and style
    Quality and range
    Selling
    Merchandising
  • Principles of Merchandising:
    What is merchandising?
    Impulse v Demand
    Why merchandise?
    Human behaviour
  • Business Development Plan:
    Business Operating Survey
    Outlet Review
    Development and Action Plan
    Business Development Factfile
    Standards Checklist
  • What "New" opportunities exist? Your outlet action plan

INCREASE YOUR PROFITS!