1 in every 3 pints of standard
lager sold in the On-trade
is Foster's*
No.1 Standard lager in
Anglia, London, Meridian
and Tyne & Tees*
Supported by £45m investment
driving drinkers to your bar
Brand new advertising
campaign which will span
TV, radio and on-line
Multi-million pound launch
of new brand platform
'Game On'
Foster's barbie activity
Foster's partnership
with Jumbuck's pies
Appeals to a broad range of male and
female drinkers across all occasions
Core Foster's drinkers are 18-24 year
old guys
They live for the moment they get
together with their mates on a night
out. They love nothing more than a
night filled with banter where they
can forget their worries, have a laugh
and a pint of Foster's Super Chilled.