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Scottish And Newcastle Impact Profit Prgramme 2008 : Brand Support
Scottish And Newcastle : Fosters Scottish And Newcastle : Fosters
  • 1 in 3 pints of standard lager sold in the On-trade is Foster's
  • Preferred in blind taste tests versus Carling and Carlsberg
  • Strongest brand loyalty of any standard lager
  • Supported by £40m investment driving drinkers to your bar
    • Super Chilled advertising
    • Tuck in with food campaign
    • Consumer trial and sampling programme
    • Surf sponsorship
  • Foster's Twist - outperformed Stella, Budweiser and Corona on all key consumer measures
Scottish & Newcastle Who Is John Smith's Drinker
  • Appeals to a broad range of male and female drinkers across all occasions
  • Core Foster's audience is 'fledgling' 18-24 year olds
  • C2DE blokes, no kids, high disposable income to spend on themselves and going out with mates
  • They love session lager, don't plan ahead and live in the 'here and now'
  • Going out with their mates and the weekend is important and an escape from their real lives

www.fosters.co.uk

www.fosterstwist.com

Scottish & Newcastle Fosters Scottish & Newcastle download your wallplanners here Please drink responsibly logo

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