Impact Helpline: 08457 10 10 10
Scottish And Newcastle Impact Profit Prgramme 2008 : Brand Support
Scottish And Newcastle John Smiths Scottish And Newcastle The Nation's favourite
  • Bigger than its three nearest competitors combined
  • Can command a 9p higher RSP than its three nearest competitors
  • Continues to drive the ale category
  • Now bigger than Tetley's, Boddingtons and Worthington's combined
Scottish & Newcastle Who Is John Smith's Drinker
  • Working class guys aged 40-59 years
  • Regular bitter drinkers
  • They account for 25-30% of all keg bitter volume
  • 79% of their drinking is On-trade (double the average)
  • John Smith's Extra Cold appeals particularly to 18-34 year olds
  • 50% of ale drinkers prefer Extra Cold Ale

www.johnsmiths.co.uk

Scottish & Newcastle John Smiths
  • John Smith's Grand National Sponsorship
  • John Smith's People's Race
  • No Nonsense Raceday Calendar
Scottish & Newcastle download your wallplanners here Please drink responsibly logo

Download the FREE Adobe Acrobat reader in order to view the PDFs in our website

Don't forget your Impact Members Code : IMP900A

Impact Helpline Freepost (SWB 10200) Taunton TA2 6BR
Retail Solutions