Impact Helpline: 08457 10 10 10
- In London K1664 is showing
strong volume growth
+8.2% MAT volume growth
(Stella is declining by -19.3%)*
- Exceptional taste and
premium quality
- Stunning condensation
fount delivers real 'appetite'
at the bar
- K1664 will be supported by
significant investment in 2009
- K1664 is the clear No.2
Draught Premium Lager
with a bigger share than
Carlsberg Export, Grolsch,
Staropramen, San Miguel
and Budweiser COMBINED!*
- Appeals to a wide range of drinkers,
especially 25-44 year old males
- Mid-life 'made its' and professional
parents
- Drinkers who are prepared to pay
more for quality and premiumness
*Nielsen, On-trade, MAT Sept 08
Don't forget your Impact Members' Code : IMP100A
Impact Helpline Freepost (SWB 10200) Taunton TA2 6BR