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Scottish And Newcastle Impact Profit Prgramme 2009 : Brand Support
Scottish And Newcastle Kronenbourg Scottish And Newcastle No.1 Premium Lager for taste
  • In London K1664 is showing strong volume growth +8.2% MAT volume growth
    (Stella is declining by -19.3%)*
  • Exceptional taste and premium quality
  • Stunning condensation fount delivers real 'appetite' at the bar
  • K1664 will be supported by significant investment in 2009
  • K1664 is the clear No.2 Draught Premium Lager with a bigger share than Carlsberg Export, Grolsch, Staropramen, San Miguel and Budweiser COMBINED!*
Scottish & Newcastle Who Is The Kronenbourg 1664 Drinker
  • Appeals to a wide range of drinkers, especially 25-44 year old males
  • Mid-life 'made its' and professional parents
  • Drinkers who are prepared to pay more for quality and premiumness

www.k1664.co.uk

*Nielsen, On-trade, MAT Sept 08
Scottish & Newcastle Kronenbourg 1664 Scottish & Newcastle download your wallplanners here Drink Aware logo

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