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Scottish And Newcastle Impact Profit Prgramme 2008 : Brand Support
Scottish And Newcastle Kronenbourg Scottish And Newcastle No.1 Premium Lager for taste
  • K1664 is showing the best growth of all the Premium Brands in a market forecast to decline
  • Exceptional taste and premium quality
  • Stunning condensation fount delivers real 'appetite' at the bar
  • Outscores competitors
    • more modern, stylish, refreshing, appetising and special
  • K1664 now has over 22% premium draught lager market share, bigger than Carlsberg Export, Grolsch, Budweiser, Heinekin and Staropramen COMBINED!
Scottish & Newcastle Who Is The Kronenbourg 1664 Drinker
  • Appeals to a wide range of drinkers, especially 25-44 year old males
  • Mid-life adventurors, 'made its' and professional parents
  • Cash rich, time poor drinkers, seeking quality and 'premiumness'
  • Drinkers who are prepared to pay more for a reward

www.k1664.co.uk

Scottish & Newcastle Kronenbourg 1664 Scottish & Newcastle download your wallplanners here Please drink responsibly logo

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