Impact Helpline: 08457 10 10 10

Bulmers Original and Draught

• Born for Ice, available packaged and now on draught
• In 'Blind Sip Test' Bulmers significantly outperformed Magners
• £40m Support Programme, 2008-2010
  • TV advertising
  • 1.5million Consumer Samples
  • POS

Bulmers Pear

• Strong consumer demand, pear cider is growing at 166% year on year
• Pear is a unique, subtle juicy adult flavour
• Attracts new drinkers into a growing high margin cider segment
• Easy drinking, sociable bonding and relaxing occasions

Upcider

• Imported from Finland, an easy drinking Premium Pear Cider
• Appeals to 18-49 year old female wine and alcopop drinkers
• Has an optimistic, fresh and inspiring character
• Engages customers in a high margin growth segment

Jacques

• As stylish as wine, lightly sparkling
• Perfect for sharing, relaxed, social occasions
• The Jacques drinker - female bright young things (and their partners if present)
• "The product wowed us when we first saw it and is wowing our customers now!"*

Sirrus

• Appeals to 18-24 year old men and women, a younger market that that of Bulmers Original
• Drinkers are amitious, looking for high-energy occasions to share with friends
• Big brand endorsement from parent brand Strongbow
• In a complimentary cider range, Sirrus will drive incremental sales

www.bulmers.co.uk

www.jacquescider.co.uk

*Adam Collett, Marketing Director, Greene King

Impact Helpline Freepost (SWB 10200) Taunton TA2 6BR