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Scottish And Newcastle Impact Profit Prgramme 2008 : Brand Support
Scottish And Newcastle San Miguel Scottish And Newcastle San Miguel
  • New condensing fount makes drinkers 25% more likely to buy
  • Striking presence with real standout on the bar
  • Drinkers' demand driving sales of San Miguel +11% in pubs
  • Drinkers are more likely to ask for San Miguel...
  • ...and more likely to find it - distribution has increased by 25% in the last year
Scottish & Newcastle Who Is The San Miguel Drinker
  • Bright young things, males 25-34 years, ABC1
  • Active social individuals, relatively well off, high household income
  • Value their free time away from demanding careers
  • Techno savy, internet literate, saving time and money
  • Love premium lagers, with regular 'bonding', upbeat lively banter and 'shared celebration' occasions

www.drinkaware.co.uk

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