Impact Helpline: 08457 10 10 10
Scottish And Newcastle Impact Profit Prgramme 2008 : Brand Support
Scottish And Newcastle San Miguel Scottish And Newcastle San Miguel
  • Cider - the only On-trade drink category in volume growth
  • Draught growth unaffected by the 'Over Ice' boom
  • Strongbow - gaining distribution 3 times faster than any other draught cider
  • £25m marketing support in 2008
  • Condensation fount delivers increased standout, attracting more drinkers to the brand
Scottish & Newcastle Who Is The San Miguel Drinker
  • Draught cider now appeals to a much wider range of drinkers, popular with males, females, young and old
  • Enjoyed on all key On-trade occasions - a must stock category
  • 79% prefer Strongbow when head-to-head with Dry Blackthorn
  • Sampling campaign prompts early evening/first pint of the day drinkers to change habits, repeat purchase and stay longer

www.strongbow.com

Scottish & Newcastle Strongbow Scottish & Newcastle download your wallplanners here Please drink responsibly logo

Download the FREE Adobe Acrobat reader in order to view the PDFs in our website

Don't forget your Impact Members Code : IMP900A

Impact Helpline Freepost (SWB 10200) Taunton TA2 6BR
Retail Solutions