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Scottish And Newcastle Impact Profit Prgramme 2009 : Brand Support
Scottish And Newcastle Strongbow Scottish And Newcastle Strongbow
  • Cider - the only On-trade drink category in volume growth*
  • Draught growth unaffected by the 'Over Ice' boom*
  • Strongbow - gaining distribution 3 times faster than any other draught cider*
  • £80m+ marketing support programme from 2008 to 2010
  • Condensation fount delivers increased standout, attracting more drinkers to the brand,15% higher than the standard fount **
  • Strongbow has 31% share of the total cider market *
  • For younger to mid-life stretched males and females who are looking for a refreshing extra cold pint of cider
Scottish & Newcastle Who Is The Strongbow Drinker
  • Draught cider now appeals to a much wider range of drinkers, popular with males, females, young and old
  • Enjoyed on all key On-trade occasions - a must stock brand!
  • 70% prefer Strongbow when head-to-head with Dry Blackthorn**
  • Long for that first pint to mark the end of their working day and deserve to have efforts rewarded

www.bowtime.com

*Nielsen, On-trade, MAT Nov 08 **S&N UK Internal Data ***Nielsen, On-trade, Vol MAT Nov 08
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